SS
Brand Growth Consultancy

Operators who
grow brands
like their own.

We've scaled businesses to $500M+, rebuilt supply chains that moved margin by hundreds of basis points, and turned distressed assets into profitable platforms. Now we bring that same operator playbook to scaling consumer brands.

Start a Conversation See What We Do
$500M+
Peak revenue operated across consumer brands
~$1B
Exit value of businesses Dan has helped build
20+
Years operating DTC, retail & marketplace brands
0
Engagements without skin in the game
What We Do

Four ways we
move the needle

We're operators, not consultants. We've sourced globally, scaled DTC brands past their plateaus, landed product on the world's biggest retail shelves, and rebuilt operations with AI. Every engagement runs with the same urgency as if it's our own business.

01

D2C Product Launch & Go-to-Market

Already selling but not scaling? We tighten your channel architecture, sharpen conversion, and build the paid and retention engine that turns traction into growth.

Brand Strategy Shopify Paid Media Email & SMS
02

Global Sourcing & Supply Chain

Deep factory relationships across global manufacturing markets. Vendor vetting, QC, cost engineering, and logistics — without the margin bleed.

Global Sourcing Factory Vetting Cost Engineering Logistics
03

Big Box Retail & Marketplace Scale

We've managed $1B+ in GMV across big box retail, Amazon, and leading e-commerce marketplaces. We know how to get on the shelf and stay there.

Big Box Retail Amazon Marketplaces DTC / E-Commerce
04

AI Automation & Business Tooling

We identify your highest-leverage automation opportunities and build AI-powered workflows that free your team to focus on what actually moves the business.

Workflow Automation AI Agents Ops Audit Systems Design
Our Approach

How we
actually work

"We don't hand you a strategy doc and disappear. We're hands on keyboard — with accountability to outcomes, not deliverables."

For scaling brands ready to move faster, we put our own upside on the line alongside yours. A hybrid retainer plus performance structure means our incentives are your incentives.

01
Discovery Call

We learn your business and what's actually blocking growth. No templates, no canned pitch — just a direct conversation about what matters.

02
Diagnosis & Prioritization

We identify the highest-leverage interventions across your product, channels, and operations — and sequence what to tackle first.

03
Embedded Execution

We work inside your business with defined milestones and real accountability. Operators in your workflow, not advisors on the sideline.

04
Scale & Hand Off

We build systems that don't depend on us. When the engagement closes, your team runs independently with the playbooks we built together.

How We Engage

Not advisors.
Partners.

We work with brands that are already moving — and want to move faster. For the right partners, we put our own upside on the line alongside yours. Base retainer plus performance — aligned all the way through.

Explore a Partnership
Standard
Retainer

Defined scope, hours, and deliverables. Best for a specific problem — sourcing audit, retail pitch prep, channel expansion, or AI ops buildout.

  • Fixed monthly retainer
  • Clear scope & milestones
  • Up to 90-day windows
  • Defined handoff & playbook
Preferred
For brands ready to scale
Retainer + Upside

Base retainer with performance upside tied to outcomes — revenue, margin, channel. Skin in the game, both ways.

  • Base retainer — keeps us accountable
  • Performance upside — aligned incentives
  • Longer-term relationship structure
  • We act like a co-founder, not a vendor
Dan Dietz — Founder, Shelf Space
About

The operator
behind the work

Dan Dietz — Founder

Dan has spent 20+ years building, scaling, and restructuring consumer businesses — from bootstrapping and exiting his own DTC brand, to running supply chain and commercial operations for some of the largest brands in their categories.

He has rebuilt supply chains from the ground up, turned distressed assets into profitable platforms, built digital businesses from zero inside major retailers, and operated full P&Ls across complex multi-channel businesses. He holds personal equity in businesses he has helped scale and has been on both sides of the operator-investor table.

Hypergrowth scaling — repeated pattern of taking brands from early stage to hundreds of millions in revenue
Supply chain restructuring — rebuilt operations end-to-end, delivering significant margin improvement
Distressed turnarounds — acquired and restructured underperforming consumer businesses
First-mover on Amazon, Wayfair & Walmart — deep vendor-of-record and private label relationships
Full P&L ownership at scale across DTC, wholesale, and marketplace channels
M&A execution — supported multiple acquisitions including supporting a ~$1B exit
Get In Touch

Let's talk about
your brand

If you're already in the market and ready to scale — into new channels, better margins, or a cleaner operation — we're worth a conversation.

  • Response within 24 hours, guaranteed
  • Free 30-minute diagnostic call, no pitch
  • Honest assessment before any engagement
  • We'll tell you if we're not the right fit

No spam. No pitch calls unless you want one.

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Message Received

We'll be in touch within 24 hours.